Evaluating Personal Narrative Storytelling for Advocacy
how do we know our stories are making a difference? How do we demonstrate their impact?
These two questions are asked by almost every organization we work with. So, we partnered with Wilder Research to help find the answers.
First, we reviewed the literature on personal stories and persuasion. Then we interviewed organizational leaders about how they prepare their storytelling advocates for success and how they evaluate their effectiveness. With that background, Wilder prepared an evaluation toolkit to help organizations demonstrate the power of their story work.