“Framing the story correctly is a great way to connect audience needs with speaker motivations.”

“I’m speaking out because I care about my community. We can no longer afford to ignore.”

Your nonprofit organization has a mission and/or vision statement, right? And most likely a set of core values? What about the guiding principles for how you use personal stories for advocacy?

“Ecological farmers tell so many wonderful, sincere stories, stories of their love of the land, the work, the food and the animals.”