Today is National Tell A Story Day. All across the U.S. and the UK, people are telling stories to delight, honor, remember, entertain, imagine…and make a difference as advocates, spokespersons and champions. #NationalTellAStoryDay
What better time to recall the Five Qualities of a Well-Told Advocacy Story?
• FOCUS IT •
The more tightly you link your story to goals and key messages, the more successful your advocacy. Don’t cross your fingers and hope listeners will “get it”; connect the dots for them and make your intent crystal clear.
• POINT IT FORWARD •
Your advocacy story should always point to the positive change in you and the positive change you want to see. Give listeners tangible, hopeful reasons to care or act.
• CRAFT IT •
Apply basic storytelling craft to your life experiences. Edit, rearrange scenes and use expressive language to engage your listeners in the world of your personal story.
• FRAME IT •
Use framing statements to help listeners receive your story as you intend. Tell them what your story is–and what it is not: “This is about justice.” “This is just one story among thousands.”
• PRACTICE IT •
Being natural, genuine and confident takes practice. Give yourself time. Start easy. Speak out early and often.